People are becoming more aware of the censorship of big tech companies and the damage it causes to society as a whole. When 3 companies control most of the world's information, it stifles competition and innovation leaving us stuck in a negative feedback loop of clickbait and rage content.

Of course, at DeSo we know the solution to get out of this problem but most people haven’t quite woken up to that idea just yet. More and more signals pop up every day, and demand for decentralizing social media is growing with each passing day.

And one of the biggest signals yet came from Elon Musk this past weekend.

It all started with a tweet from Elon with a simple poll asking people if the Twitter algorithm should be open source, 82% of the 1 million people who voted said yes it should.

He continued on with a second poll asking if Twitter adheres to free speech as a principal. 70.4% of the 2 million people who voted said no.

It’s becoming increasingly clear that Twitter doesn’t care about freedom of speech as more and more people get de-platformed every day. Anything that counters the narrative of the powers that be run the risk of losing all the content they’ve spent years creating.

People who side with Twitter will say that those people deserved it or they’re bad but who gets to determine what's good or bad, right or wrong? 

Apparently, it’s the fact-checkers but most would call them narrative adjusters or a glorified PR agency for a particular political party. If it doesn’t play into their narrative they adjust it.

Elon Musk calls Twitter “the de facto public town square” and highlights the dangers of it not adhering to free speech principles in that it undermines democracy. Twitter reply people will simply say if you don’t like it, don’t use the platform.

It’s not that easy. There’s a story from the old west where a bunch of poker players knowingly played in a rigged game and when asked why they responded that “It’s the only game in town.”

It’s the same thing here with Twitter as “the de facto public town square.” It’s a 0 sum game for Twitter but it doesn’t have to be that way.

Several people in Elon's replies called for Web3 native social platforms. Here’s a callout from the founder of Messari crypto who’s a very vocal supporter of freedom of speech.

Ryan Selkis is right – It is time for Web3 social platforms with open source back-end access to their algorithms. 

You can’t build anything like that on Ethereum and no developer from Bitcoin core would ever let you build it there either. Most chains are designed for financial services but there hasn’t been a dedicated blockchain for social media until now.

To top it off, smart contracts have a tough learning curve for web2 developers who want to build on web3. Smart contracts are notoriously difficult to learn which is why DeSo has built a Layer 1 where you can use your web2 skill set in web3.

People are even tagging Elon to build something himself and he’s seriously considering it.

We know he doesn’t exactly need to go through all that trouble because this is the exact reason we’ve built DeSo. While people are starting to come to a realization that DeSo is needed, we haven’t quite gotten there just yet. 

That day is coming very soon but people need to come to that realization themselves.

Alex Valaitis, the Head of Strategy and Operations at DeSo, stated that people need to make 2 realizations to understand its potential:

If you want a highlight reel of the importance of storing social on-chain, check out our Twitter thread.

It’s great to see people waking up to the importance of decentralizing the world's information away from the 3 companies that control it now. Right now we’re stuck in a loop with an old ad-based model that only does any good for the companies that control it. The creators get the short end of the stick and society suffers the consequences.

Elon Musks' tweet demonstrates that there is a growing demand and need for DeSo and that will only accelerate as more people wake up to the monopoly of the world's information.

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