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How to Decentralize Social Media

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We're excited to announce a set of new features in the coming months that will help us move toward becoming the unified social layer of Web3.

Like Bitcoin and Ethereum decentralized finance, we want to do the same for social media. 

Our vision is an internet owned by users, accessible by millions of developers, and run by creators instead of a close-knit group of tech companies. 

A few weeks ago, we released a draft of our roadmap. This version is more "evergreen." We intend to hit everything outlined in the roadmap. However, there could be a few additional surprises along the way!

Please share with anyone interested in decentralizing social media.

Phase one 

The Unified Social Layer of Web3

During the next few weeks, a series of rapid-fire industry-defining introductions will occur.

DeSo will become a cross-chain "social layer" for all web3, beginning with a first-of-its-kind social integration with MetaMask.

Q3 2022

MetaMask Integration (Released)

DeSo will begin its journey as a cross-chain "social layer" for all blockchains, including Ethereum, Solana, and others, after this launch.

It will also be able to integrate with popular ETH-focused platforms such as Rarible, Foundation, and OpenSea. 

All of which have millions of MetaMask users looking for a decentralized social layer that includes features like comments, DMs, group chats, and more.

You can read the official MetaMask integration announcement here.

If you want to understand how it works, here’s a technical overview.

DeSoDollar

We're releasing a ground-breaking stablecoin that allows for low-cost USD transactions on DeSo. 

DesoDollar will be fully backed, fully exchangeable, and compatible with USDC.

MegaSwap Launches

We are beta testing our "Stripe for Crypto" platform, MegaSwap, on DAODAO.

MegaSwap will be a globally used "money router" that connects all blockchain systems allowing for the easy exchange of any cryptocurrency with another via a simple API.

No existing platform allows blockchains to interoperate in this way, making MegaSwap a pioneer in its field.

USD Treasury Launches on DAODAO

DesoDollar and MegaSwap will enable DAOs to raise money using USD rather than cryptocurrency. 

This removes the hassle of budgeting your DAO during times of high volatility.

DAODAO supports receiving funds in multiple cryptocurrencies (ETH, BTC, SOL, DESO, and USDC), which are automatically converted into USD via DesoDollar so that a DAO can still function properly despite what blockchain or currency- crypto or not -that a community is based on.

Q4 2022

On-chain, End-to-End Encrypted Group Chats

DeSo is the first and only blockchain that can support on-chain, fully censorship-resistant end-to-end encrypted DMs.

We are now extending that functionality to include group chats.

Users can create safe, reliable, and secure groups while also having the ability to add or remove other users as they please. 

New COO Joins

We've historically under-invested in company development and marketing, and we're looking for someone to help us change that.

We're currently reviewing a fantastic list of applicants to help us create the future of social media. 

The COO position will be filled by October 2022.

Building out a marketing campaign will be among their tasks, allowing DeSo to get more visible in public view. 

Additionally, they will be in charge of investor relations, building an investor pipeline, and managing our exchange listing blitz.

Phase Two

The Internet of DeSo

Q4 2022

Exchange Blitz Begins

Our COO will build a pipeline of exchanges and work with them to list DeSo.

This, together with an increased focus on recruiting reputable market-makers, should significantly raise global $DESO liquidity.

Exchanges usually run marketing campaigns around new coin listings, allowing us to reach a whole new audience. This will also boost our own internal marketing efforts.

Long-Form Content Standard

Today, people post long-form content to Medium or their own self-hosted blogs.

However, this gives them no distribution and centralizes control.

DeSo can fix this by providing a platform that is censorship resistant and offers many ways to monetize, like diamonds, NFTs, creator coins, etc.

We think DeSo has the potential to become the number one destination for sharing long-form thoughts.

Design doc here (currently in development):

Private Content, End-to-End Encrypted On-Chain

The primary function that DeSo offers today is the ability for users to broadcast their posts publicly on-chain for everyone to see.

However, users have expressed a desire to be able to make posts on-chain that only their followers can see.

In response to this demand, DeSo will launch an end-to-end encrypted on-chain solution that leverages the same innovations behind on-chain end-to-end encrypted group chats.

This new functionality will enable censorship-resistant communication with followers as well as new forms of monetization, such as subscription models employed by Patreon and OnlyFans.

Associations

DeSo will introduce a new on-chain function called “associations,” which allows users and app developers to establish relationships between users and user-generated content.

This new function will be used to create decentralized verifications and on-chain reactions and blocks for other users’ content. 

Additionally, diamonds will be reintegrated into the system as an association.

Ultimately, associations provide a decentralized form of authority–effectively implementing earlier proposals from the early days of the internet and academic communities.

Email my followers capability

One of the most exciting features associations provide is the ability to share email end-to-end in an encrypted way with other users (e.g., when you follow someone).

With this, DeSo will be able securely to support an "email my followers" feature that any app can tap into, given permission from the user.

The Decentralized Web and DeSo Vaults

Soon, DeSo will support not only storing social media content on the blockchain but also encrypted and unencrypted raw file storage.

With DeSo Vaults, users can upload content directly to the DeSo blockchain, making it a decentralized Amazon s3.

Not only that, but DeSo will be able to render static HTML pages uploaded onto a Vault; making it a foundation for hosting an entirely decentralized internet - which we like to call The Decentralized Web.

Phase Three: Revolution

Q4 2022

New Website Unveiled 

At that time, DeSo.com will debut. We've been working on all-new material to assist the world to understand what DeSo is, including a AAA video.

All this content will be available via a new website on a new domain: deso.com, as well as a comprehensive redesign of the developer hub, expected in December.

You can see a sneak peek of what it might look like from the agency's previous work here.

Integration With NFT Giant

DeSo's MetaMask integration allows it to fill the role of a "social layer" across all ETH platforms, focusing on major NFT platforms. This provides decentralized commenting and messaging functionality.

We are currently speaking with several crypto NFT giants about integrating DeSo's one-of-a-kind end-to-end encrypted messenger into their platform experiences.

DeSo's MetaMask Messenger ensures that users can communicate with each other across platforms.

This means that a message sent from someone on Rarible will be received by the intended person on OpenSea, Foundation, etc. By doing this, DeSo has created a powerful network effect surrounding its profiles and content.

Q1 2023

Integration with Solana, Avalanche, Cosmos, and NEAR

By connecting DeSo to other wallets, we can create a social layer that would allow users of MagicEden on Solana to communicate with those using OpenSea on Ethereum or a trader on Avalanche. 

This would unify the currently separate communities.

Hackathon at Major Institution

We're arranging a hackathon with several colleges, which will be unlike anything the space has ever seen.

Contestants will be able to aggregate contributions over four weeks, and students will enter by establishing DAOs on DAODAO.

Forum Standard on DeSo (Reddit)

Today, you can find Reddit-like functionality on DeSo and DAODAO, but there is no standardized format for aggregating posts like subreddits do.

We are currently working on building standardized Reddit functionality into the Deso node so that DeSo apps can start to compete with Reddit and other forum-like experiences.

Creator Coins V2

We're still investigating various ways to grow DeSo, but we haven't forgotten about Creator Coins!

We've received a lot of comments on how to make them better, and we're looking forward to collaborating with other DeSo projects to take this fundamental primitive to the next level.

Infinite PoS

Our primary team has been developing a novel consensus protocol that we are unofficially titling Infinite Proof of Stake.

After discussing the proposal with leading experts in the field, we hope to finalize and release it before the beginning of Q4 2022 as part of an improvement we have christened “DeSo 2.0.”

Upon completion, this upgrade should make DeSo blockchain technology the most advanced Proof of Stake system.

Anything Else?

The above roadmap will keep us busy for most of Q4 2022 and early Q1 20223. 

However, there could be additional surprises along the way as we begin to ramp up marketing, scale our team, and actively seek out partnerships.

If you have questions or feedback, please post and tag us on-chain.

You can review the original roadmap doc here.

We're excited to announce a set of new features in the coming months that will help us move toward becoming the unified social layer of Web3.

Like Bitcoin and Ethereum decentralized finance, we want to do the same for social media. 

Our vision is an internet owned by users, accessible by millions of developers, and run by creators instead of a close-knit group of tech companies. 

A few weeks ago, we released a draft of our roadmap. This version is more "evergreen." We intend to hit everything outlined in the roadmap. However, there could be a few additional surprises along the way!

Please share with anyone interested in decentralizing social media.

Phase one 

The Unified Social Layer of Web3

During the next few weeks, a series of rapid-fire industry-defining introductions will occur.

DeSo will become a cross-chain "social layer" for all web3, beginning with a first-of-its-kind social integration with MetaMask.

Q3 2022

MetaMask Integration Now Live

DeSo will begin its journey as a cross-chain "social layer" for all blockchains, including Ethereum, Solana, and others, after this launch.

It will also be able to integrate with popular ETH-focused platforms such as Rarible, Foundation, and OpenSea. 

All of which have millions of MetaMask users looking for a decentralized social layer that includes features like comments, DMs, group chats, and more.

You can read the official MetaMask integration announcement here.

If you want to understand how it works, here’s a technical overview.

DeSo Dollar

We're releasing a ground-breaking stablecoin that allows for low-cost USD transactions on DeSo. 

DesoDollar will be fully backed, fully exchangeable, and compatible with USDC.

MegaSwap Launches

We are beta testing our "Stripe for Crypto" platform, MegaSwap, on DAODAO.

MegaSwap will be a globally used "money router" that connects all blockchain systems allowing for the easy exchange of any cryptocurrency with another via a simple API.

No existing platform allows blockchains to interoperate in this way, making MegaSwap a pioneer in its field.

USD Treasury Launches on DAODAO

DesoDollar and MegaSwap will enable DAOs to raise money using USD rather than cryptocurrency. 

This removes the hassle of budgeting your DAO during times of high volatility.

DAODAO supports receiving funds in multiple cryptocurrencies (ETH, BTC, SOL, DESO, and USDC), which are automatically converted into USD via DesoDollar so that a DAO can still function properly despite what blockchain or currency- crypto or not -that a community is based on.

Q4 2022

On-chain, End-to-End Encrypted Group Chats

DeSo is the first and only blockchain that can support on-chain, fully censorship-resistant end-to-end encrypted DMs.

We are now extending that functionality to include group chats.

Users can create safe, reliable, and secure groups while also having the ability to add or remove other users as they please. 

New COO Joins

We've historically under-invested in company development and marketing, and we're looking for someone to help us change that.

We're currently reviewing a fantastic list of applicants to help us create the future of social media. 

The COO position will be filled by October 2022.

Building out a marketing campaign will be among their tasks, allowing DeSo to get more visible in public view. 

Additionally, they will be in charge of investor relations, building an investor pipeline, and managing our exchange listing blitz.

Phase Two

The Internet of DeSo

Q4 2022

Exchange Blitz Begins

Our COO will build a pipeline of exchanges and work with them to list DeSo.

This, together with an increased focus on recruiting reputable market-makers, should significantly raise global $DESO liquidity.

Exchanges usually run marketing campaigns around new coin listings, allowing us to reach a whole new audience. This will also boost our own internal marketing efforts.

Long-Form Content Standard

Today, people post long-form content to Medium or their own self-hosted blogs.

However, this gives them no distribution and centralizes control.

DeSo can fix this by providing a platform that is censorship resistant and offers many ways to monetize, like diamonds, NFTs, creator coins, etc.

We think DeSo has the potential to become the number one destination for sharing long-form thoughts.

Design doc here (currently in development):

Private Content, End-to-End Encrypted On-Chain

The primary function that DeSo offers today is the ability for users to broadcast their posts publicly on-chain for everyone to see.

However, users have expressed a desire to be able to make posts on-chain that only their followers can see.

In response to this demand, DeSo will launch an end-to-end encrypted on-chain solution that leverages the same innovations behind on-chain end-to-end encrypted group chats.

This new functionality will enable censorship-resistant communication with followers as well as new forms of monetization, such as subscription models employed by Patreon and OnlyFans.

Associations

DeSo will introduce a new on-chain function called “associations,” which allows users and app developers to establish relationships between users and user-generated content.

This new function will be used to create decentralized verifications and on-chain reactions and blocks for other users’ content. 

Additionally, diamonds will be reintegrated into the system as an association.

Ultimately, associations provide a decentralized form of authority–effectively implementing earlier proposals from the early days of the internet and academic communities.

Email my followers capability

One of the most exciting features associations provide is the ability to share email end-to-end in an encrypted way with other users (e.g., when you follow someone).

With this, DeSo will be able securely to support an "email my followers" feature that any app can tap into, given permission from the user.

The Decentralized Web and DeSo Vaults

Soon, DeSo will support not only storing social media content on the blockchain but also encrypted and unencrypted raw file storage.

With DeSo Vaults, users can upload content directly to the DeSo blockchain, making it a decentralized Amazon s3.

Not only that, but DeSo will be able to render static HTML pages uploaded onto a Vault; making it a foundation for hosting an entirely decentralized internet - which we like to call The Decentralized Web.

Phase Three: Revolution

Q4 2022

New Website Unveiled 

At that time, DeSo.com will debut. We've been working on all-new material to assist the world to understand what DeSo is, including a AAA video.

All this content will be available via a new website on a new domain: deso.com, as well as a comprehensive redesign of the developer hub, expected in December.

You can see a sneak peek of what it might look like from the agency's previous work here.

Integration With NFT Giant

DeSo's MetaMask integration allows it to fill the role of a "social layer" across all ETH platforms, focusing on major NFT platforms. This provides decentralized commenting and messaging functionality.

We are currently speaking with several crypto NFT giants about integrating DeSo's one-of-a-kind end-to-end encrypted messenger into their platform experiences.

DeSo's MetaMask Messenger ensures that users can communicate with each other across platforms.

This means that a message sent from someone on Rarible will be received by the intended person on OpenSea, Foundation, etc. By doing this, DeSo has created a powerful network effect surrounding its profiles and content.

Q1 2023

Integration with Solana, Avalanche, Cosmos, and NEAR

By connecting DeSo to other wallets, we can create a social layer that would allow users of MagicEden on Solana to communicate with those using OpenSea on Ethereum or a trader on Avalanche. 

This would unify the currently separate communities.

Hackathon at Major Institution

We're arranging a hackathon with several colleges, which will be unlike anything the space has ever seen.

Contestants will be able to aggregate contributions over four weeks, and students will enter by establishing DAOs on DAODAO.

Forum Standard on DeSo (Reddit)

Today, you can find Reddit-like functionality on DeSo and DAODAO, but there is no standardized format for aggregating posts like subreddits do.

We are currently working on building standardized Reddit functionality into the Deso node so that DeSo apps can start to compete with Reddit and other forum-like experiences.

Creator Coins V2

We're still investigating various ways to grow DeSo, but we haven't forgotten about Creator Coins!

We've received a lot of comments on how to make them better, and we're looking forward to collaborating with other DeSo projects to take this fundamental primitive to the next level.

Infinite PoS

Our primary team has been developing a novel consensus protocol that we are unofficially titling Infinite Proof of Stake.

After discussing the proposal with leading experts in the field, we hope to finalize and release it before the beginning of Q4 2022 as part of an improvement we have christened “DeSo 2.0.”

Upon completion, this upgrade should make DeSo blockchain technology the most advanced Proof of Stake system.

Anything Else?

The above roadmap will keep us busy for most of Q4 2022 and early Q1 20223. 

However, there could be additional surprises along the way as we begin to ramp up marketing, scale our team, and actively seek out partnerships.

If you have questions or feedback, please post and tag us on-chain.

You can review the original roadmap doc here.

Want to experience Decentralized Social?
Claim Your Username

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